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National Account Director / New York City

By Jacqui Boland June 13, 2013

The Company:

Red Tricycle is a fast-growing digital media company that provides local, community-based content to a growing online audience of parents in key markets nationwide. Their content connects with parents in an authentic and genuine way through a variety of multimedia touchpoints. As a result, Red Tricycle helps brands start conversations and build relationships in an organic, well-timed and relevant context.

Current clients include Microsoft, Amazon, Old Navy, Disney, IKEA, TIAA-CREF, Blue Shield, Paramount, Dreamworks, WholeFoods and GAP.

This venture-backed start-up has been called “the Daily Candy for Moms” and has a devout following among hundreds of thousands of playground moms as well as mommy influencers, including Randi Zuckerberg, Jessica Seinfeld and Pink.

Red Tricycle is looking for a few bright, creative, and totally awesome people to help deliver on our mission to help parents have more fun with their kids.

POSITION: National Account Director

LOCATION: New York, NY

Job Description

Red Tricycle is looking for a dynamic, strategic, savvy Media Sales Professional to join our sales team in New York City. This role will primarily be responsible for the generation and growth of online advertising revenue for Red Tricycle focusing on Ad Agencies and national brands.The ideal candidate has a proven track record in online and/or traditional media sales at a top publisher or media site, with experience in the family market. Responsibilities include meeting target revenue goals in the defined region. We’re looking for an energetic self-starter with a consultative sales approach who is pro-active in driving revenue and increasing client base. You must be results-driven, have strong analytical skills and be committed to creating new business opportunities.Responsibilities

Proactively Prospect, Qualify, Grow, and Maintain a regional territory account list
Hit target revenue quota (quarterly)
Develop and cultivate deep relationships with client and agency teams. Engage and strategize with senior level executives at client companies to demonstrate how Red Tricycle can drive revenue to their business
Pitch new business to advertising agencies and direct clients. Proactively manage performance oriented accounts to drive incremental revenue
Proactively provide smart client research and industry specific information Identify and understand trends within client markets and industries

Minimum Job Requirements:

Candidates must have a deep understanding of the Parent/ Family market with a strong client and agency relationships
Proven track record of consultative selling, managing long-cycle projects, and driving revenue through the development of long-term strategic relationships
Excellent communication, analytical, time management and presentation skills
BA/BS Degree

Preferred Job Requirements:

5 + years of Media Sales experience
Relationships with top marketing decision makers at traditional companies and agencies
Demonstrated track record of structuring and managing negotiations to successful closure, delivery, and renewal
Understand how technology works and the ability to explain in ordinary terms

Good to Know:

This job is ideally suited for a candidate in search of a really fun job that will change the world, make you feel good about what you’re contributing to the community. It’s a gig that you won’t be able to stop talking about among your friends and family (to the point that it’s secretly starting to annoy them? Shhh! You didn’t hear it from us).
Yep, start-ups are risky, but with big risk comes big reward. Do you dream of a weekend home, private school, an extra bathroom or early retirement? With your talent and our brand, we can make it happen.
This is a job for a Maverick, so throw those corporate handcuffs out the window. If your client can dream it, and you can sell it, we can make it happen – custom content, sponsorship, native advertising, event marketing, their logo on every baby bottle in NYC – the sky’s the limit.