Kellogg’s Cinnabon Cereal Is Now a Jumbo-Sized Handheld Snack

It’s National Snack Day—and Kellogg’s has a super-sized way to celebrate! The beloved brand recently announced the release of SMORZ Jumbo Snax. Now Kellogg’s is adding to the Jumb Snax line with a brand-new Cinnabon Bakery Inspired Cereal version.

You don’t have to take a trip to the mall’s food court to get the cinnamon-y goodness of Cinnabon. Kellogg’s Cinnabon Bakery Inspired Jumbo Snax bites have the classic taste of the ooey, gooey buns, in a convenient travel-friendly pouch.

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photo courtesy of Kellogg’s

Why did Kellogg’s decide to bring back Cinnabon Bakery Inspired Cereal and SMORZ Cereal as jumbo-fied snacks? Erin Storm, senior marketing director of Kellogg All Family Cereal, said in a press release, “Kellogg’s Cinnabon Bakery Inspired Cereal and SMORZ Cereal have incredibly devoted fan bases, and we’ve received numerous social media requests to bring back the cereals.”

Storm continued, “The new Kellogg’s Jumbo Snax additions give fans what they desire—another way to satisfy their cereal cravings, anytime, anywhere, with two new melt-in-your-mouth flavors.”

Along with the new Cinnabon and SMORZ flavors, look for other Jumbo Snax varieties in the cereal aisle, including Fruit Loops, Corn Pops, Frosted Flakes Tiger Paws, and Apple Jacks. Find Kellogg’s Cinnabon Bakery Inspired Jumbo Snax in retailers nationwide starting this April for the suggested retail price of $5.49 for a 12-pouch multipack.

—Erica Loop



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