Your candy bar might look a little different over the next two months and you might want to stock up! CRUNCH, Butterfinger and Baby Ruth have released limited-edition bars with art supporting the Children’s Miracle Network Hospitals and a percentage of proceeds will go straight to CMN Hospitals.
The colorful artwork is designed by CMNH child ambassadors and there’s a different design for each brand. Ciarlo has Spina Bfida and designed the T-rex on crutches for CRUNCH. Audrey had surgery to correct scoliosis and created the serene scene for Butterfinger. Logan has muscular dystrophy and his art features an astronaut in space. All children were treated at CMN Hospitals and their art is inspired by memorable or imaginative moments in their lives.
“We’re very excited to partner with this great non-profit organization and invite our customers to join us in our journey to support all the futures made possible by Children’s Miracle Network Hospitals,” said Mark Wakefield, Senior Vice President Marketing, Ferrero Mainstream Chocolate & Nutella. “Just like Children’s Miracle Network Hospitals, CRUNCH, Butterfinger and Baby Ruth aim to create moments that bring people together every day.”
To learn more about the campaign, you can visit a new online site with more info on the kids, their stories and their artwork. Butterfinger is also collaborating with Extra Life, a program affiliated with CMNH that is tied to the gaming community. On June 3, the two companies will host a fundraising stream for gamers to play Final Fantasy XIV.
—Sarah Shebek
Images courtesy of Ferrero USA
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