Common Sense Networks has announced a brand new project for 2021: the launch of Sensical. The free streaming platform will offer age-appropriate, short-form videos for kids 2-12 with thousands of options.

Sensical will be divided into three categories: Preschoolers (ages 2-4), Little kids (ages 5-7) and Big kids (ages 8-12), each with filters that will provide parents with peace of mind when it comes to providing content.

photo: Common Sense Media

The platform’s interface will give kids the opportunity to select from hundreds of topics, and parents have the option to select a specific age range on behalf of their children. Every frame of the videos found on Sensical have been “viewed, vetted and rated by individuals trained in child development and Sensical’s rubric” to ensure that all content meets the standards of Common Sense Media’s 15 years of research and advocacy.

Common Sense Networks CEO Eric Berger says “Sensical’s mission is to ignite kids’ passions, fuel curiosity, build bridges between children and their parents and make everyone part of the learning journey. As a free platform offering only age-appropriate fare, we remove every obstacle to accessing a comprehensive, trusted resource for entertaining short-form video from the best possible content creators.  Every family can afford to add Sensical to their personal bundle and we couldn’t be more excited to create a distinctive alternative for parents and partner with them in their goal to raise good humans.”

Sensical is partnering with tons of brands and franchises to bring content to kids. Some of these include Cosmic Kids Yoga, ABC Commercial (The Wiggles), Awesome Forces (The Aquabats), Big Big Holdings LLC (It’s A Big Big World),  CBC & Radio-Canada Distribution, 9 Story Distribution International (Ruby’s Studio, Zerby Derby), Sesame Workshop (Pinky Dinky Doo, Sesame Studios),  Studio 100 (Maya the Bee, Small Potatoes), and more.

Parents will be able to access the Sensical Parent Zone, a dashboard tool that enables them to review and manage all viewing activity, in addition to reports on what and how long their kids watch as well as the unique social, emotional and cognitive skills they are learning from the videos they are viewing.

Sensical launches in early 2021 on an array of streaming devices, smart TVs and mobile devices (iOS and Android) as a free, branded ad-supported app and live-streaming channels on all major OTT (over the top) platforms.

You can read even more about Sensical here.

––Karly Wood

Feature photo: Pixabay



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