Picking out the new year’s cool kids backpack for school is the best part

The new school year is on the horizon, and if there’s one thing your kids really need, it’s a sturdy bag that’ll hold all their gear (and won’t fall apart in six months). Backpacks for school have to be durable, roomy, and ready for anything your kiddos throw at them throughout the year. From the hottest trends to classic style, we’ve found 15 cool kids backpacks that’ll send them back to the classroom with confidence. Keep reading to see our favorites.  


JanSport Cross Town Backpack


Your school kid will love this as much as you did when you were young. All the things you loved about this classic kids' backpack remain (hello, lifetime warranty), plus new colors and added storage for tech.


Bixbee Backpack

$33+ BUY NOW

Weighing in at just over one pound, each Bixbee backpack is designed with your student’s comfort in mind. There are five exterior pockets (including a lunch money pocket and water bottle holder), an ID holder, and three interior organizer pockets that hold small necessities like pencils, pens, and crayons. But aside from all that, the adorable designs are so much fun.

Vera Bradley

Vera Bradley Campus Backpack

$125 BUY NOW

If extra comfort is what you're after, the Campus Backpack from Vera Bradley is a great option. Available in their signature bold colors and prints, this recycled cotton backpack is cushy, soft, and large enough to carry it all. This style is even available to personalize!

L.L. Bean

L.L. Bean Original Book Pack


L.L. Bean's classic Book Pack is still made from 100% polyester, with tough-made zippers and reflective material for visibility. Additional features include a mesh pocket for water bottles, easy folding capabilities, organizing front panel, a key clip, and much more. Lots of colors and prints make this a great choice.


Cat & Jack Backpack


Target's Cat & Jack cool backpacks for kids are a favorite with parents. Offered in fun designs at a great price, each one comes with a unique plush toy on the zipper, has side and front pockets, and has room for a 15" laptop.

Caden Lane

Caden Lane Personalized Backpack


We know this is technically labeled a diaper bag, but we love the idea of it for our kiddos. These personalized backpacks come in sweet prints and they're designed with extra padding for ultimate comfort. Add lots of pockets and storage and it's sure to keep up with school year adventures.

Perry Mackin

Perry Mackin's Charlie Backpack


If you're looking for something streamlined with a retro knapsack vibe, may we suggest the Charlie Backpack from Perry Mackin? It comes in six colors, has two exterior water bottle pockets, a front zipper storage pocket and two interior pockets, and a top zipper with magnetic strap closures. It's also made from water-resistant polyester.


STATE Bags Kane Kids Backpack

$105+ BUY NOW

STATE's popular Kane bag comes in 41 color combos and fits a 13" laptop and standard school folders and books. The large front pocket is great for small items, while the side pocket can accommodate a 17oz. water bottle and smaller.

mygreen kids backpack

Mygreen Backpack


This water-resistant backpack for kids comes in 20 different patterns and has a laptop pocket, an inner zipper pocket, and a padded back panel to prevent overheating.

mCubed Backpacks

mCubed Backpack


Your littlest schoolers won't be able to wait until fall to use mCubed backpacks. Each one comes with comfortable padded straps, a lined nylon interior pocket, an extra inner back pocket, and a side non-mesh pocket. Even though they're made for littles, they can still fit standard folders and books, plus all your essentials.


wanderwild Backpacks

$55+ BUY NOW

Wanderwild backpacks come in three different styles: The Explorer, The Adventurer, and The Wanderer. The Wanderer has a zippered front pocket, while the Adventurer is bigger, which makes it a good pick for older kids, and the Explorer has a front velcro pocket for quick access. 


Vaschy Little Kid Backpacks with Chest Strap

$24+ BUY NOW

It can be difficult to find toddler and little kid-sized backpacks for school, but Vaschy has nailed the design. Large enough to fit small tablets and school supplies, but not so big your little can't carry it, these kid-sized backpacks also come with a chest strap, water bottle pockets, a name tag, and a large exterior pocket. The hardest part about picking one of these is choosing from their exclusive artwork and bold color patterns.


Wildkins Kids Backpack


Perfect for kindergarteners or early grade-school kids, this backpack has a place for everything! There's a name tag inside, a secret pocket for treasures, and the front exterior pocket is the perfect size for a bento box. Available in several prints and colors, it's perfect for a first-time "big kid" school year! 

Pottery Barn Kids

Pottery Barn Kids Classic Mackenzie Backpack

$45+ BUY NOW

Packed with pockets, straps, and gear loops to keep everything in place, made of water-resistant polyester, and featuring adjustable padded shoulder straps and exterior straps, the Mackenzie backpack is one of the most efficient and playfully designed collections around—making it a hit with kids and parents alike. The large backpack holds a lunch bag, a large notebook, two small notebooks, several books, and a water bottle.

Skip Hop

Skip Hop Zoo Friends Little Kid Backpack


Skip Hop knows that kids need a friend to help get them through those first days of school. That’s why we love the NYC-based company's Zoo Collection. This kids' backpack at 11" x 5" x 12", they are the perfect size for first-time scholars. The front insulated pocket can hold a stash of snacks, the wipeable liner makes for easy cleanup, and the padded shoulders give little shoulders extra comfort.





All the products listed are independently & personally selected by our shopping editors.

If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.

All images courtesy of retailers.


Your daily dose of joy and connection
Get the Tinybeans app