Who else watches the Super Bowl for the ads? Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch. To mark the occasion, Doritos debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial’s secret star could be.
Fans can get a first glimpse of the commercial in a teaser video Doritos dropped today [see here], which features Jimmy Kimmel introducing his mysterious talk show guest to a shocked Mindy Kaling. “Did you see him backstage? He’s got a whole new look. Like a look that no one’s ever had before,” says Kimmel to Kaling referring to the mystery star.
“I couldn’t be more thrilled to introduce this campaign to the world and see fans’ smiles,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “With the launch of our biggest innovation in a decade in new Doritos 3D Crunch, we wanted to share in a big way. To be able to showcase this breakthrough product on the Super Bowl with the help of the incredible Jimmy Kimmel and Mindy Kaling is awesome. I can’t wait to reveal our third mystery character in the story.”
All photos courtesy of Frito-Lay