Heading into the new year, people could use a little extra encouragement, extra energy and extra excitement. Dunkin’ is taking charge, brewing the extra boost everyone needs to tackle 2021 and get things done. Dunkin’ today announced the addition of Extra Charged Coffee to its menu, packing 20% more caffeine than Dunkin’s classic Hot and Iced Coffee, while delivering the same great taste.
Dunkin’ is also introducing two bold new hot coffees, Dunkin’ Midnight and Explorer Batch, to kick off the year.
Dunkin’ Midnight: New Dunkin’ Midnight is the brand’s darkest roast ever, featuring a rich, smooth, full-bodied flavor, rounded out with notes of decadent cocoa and an intensely dark finish. Dunkin’ Midnight joins the beloved Original Blend and Dunkin’ Decaf as a permanent addition to the brand’s coffee lineup.
Explorer Batch: The first coffee blend to be introduced as part of Dunkin’s new Limited Batch Series, Explorer Batch is a medium roast featuring dark berry notes, rounded out with a smoky finish. To craft its unique Explorer Batch, Dunkin’ sourced beans from four highly regarded coffee regions, including Colombia, Ethiopia, Guatemala, and Sumatra. Explorer Batch will be available for a limited time, with new Limited Batch Series coffees to be introduced throughout the year.
Available at participating Dunkin’ restaurants nationwide beginning Dec. 30, Extra Charged Coffee, served hot or iced, features green coffee extract that gives coffee drinkers an extra boost with 20% more caffeine. For an extra incentive to try the brand’s buzziest new beverage, Dunkin’ will be offering Medium Extra Charged Coffee for $2 through Jan. 26.
“Since opening our doors more than 70 years ago, Dunkin’ has served a superior cup of coffee. Now, for the first time in our history, we’re offering the boldest and most diverse assortment of blends and customization options to fuel a new era of coffee at Dunkin’,” said Jill Nelson, Vice President, Marketing & Culinary at Dunkin’. “From the darkest roast in our portfolio to the most caffeinated hot and iced coffee varieties, we are more committed than ever to keeping Americans running on Dunkin’ in 2021.”
In a new year filled with new brews, coffee lovers can find the perfect Dunkin’ drink to match their mood, and perhaps, a little something extra. From Dec. 30 through Jan. 31, the My Dunkin’ Mood Quiz will ask questions that help gauge guests’ vibes, and then recommend one of the brand’s coffee beverages that can best fuel them through the day. Everyone who participates can enter to win one of five amazing prizes, including Dunkin’ coffee for a year, $5,000 in cash, and more.
Dunkin’ will continue to surprise fans with a little something extra throughout the month of January, so they should stay tuned for updates on the Dunkin’ App and the brand’s social channels.
To bring a little sweetness to help ring in the New Year, Dunkin’ has a fun new donut to pair with its new coffee options. The new Dunkfetti Donut features a cake donut ring with special celebration confetti sprinkles baked within, and topped with a sweet glaze. For more information about this new limited time donut and other snacks being served at Dunkin’ in January, including a Gluten-Free Fudge Brownie and Croissant Stuffers, please see here.
—Jennifer Swartvagher
All photos courtesy of Dunkin’
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