Coin battery ingestions by young children has been on the rise for nearly twenty years, but Duracell is doing something about it. In an innovative move, the trusted battery brand has developed a new bitter-tasting coating on specific coin batteries to keep kids safe and help deter accidental ingestions.
Duracell Lithium Coin batteries (sizes 2032, 2025, and 2016) are now made with a clear, non-toxic, bitter coating. This unsavory coating is specifically added to batteries that measure 20mm, which is similar to the size of a child’s esophagus in hope of helping to discouraging swallowing.
photo: Courtesy of Duracell
Unfortunately, when children swallow lithium coin batteries, they can become stuck and burn through the sensitive tissue of the esophagus in only two hours. It is Duracell’s hope that the new coating, coupled with child-safe packaging and other education can help prevent the swallowing of coin batteries.
The new batteries have been awarded the Parent Tested Parent Approved Winner’s Seal of Approval.