Encanto’s “We Don’t Talk About Bruno” Just Left “Let It Go” in the Cold

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The song that everyone’s kid is singing from the backseat (or will be, soon) is from Disney’s Encanto, and in only two months it has surpassed Frozen’s “Let It Go” as the biggest Billboard Hot 100 Disney song since 1995. “We Don’t Talk About Bruno” has become the highest-charting song from a Disney animated movie in more than a quarter-century.

So, parents, are you going to be hearing this on repeat? Sure. But here’s why you’re going to love it. Written by Lin-Manuel Miranda (of Hamilton fame), the song is upbeat, catchy and cool. Most importantly, Encanto is a story of inclusiveness and kindness, and if your kids have to have an anthem, it’s a darn good one. (Take a look at this totally cute Mirabel lookalike to see why representation like this is so important).

But brace yourselves, because if this is any indication, we’re about to have an onslaught of Encanto-inspired social media, merchandising and general hysteria. And we’re totally here for it.

—Shelley Massey


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