Everything—and everyone—is awesome! Today the LEGO Group announced a new rainbow set that celebrates the world’s diversity. Inspired by the rainbow flag of the LGBTQIA+ community, it features 11 unique monochrome figures with individual colors and hairstyles.
The 346 piece set, “Everyone is Awesome” will go on sale Jun. 1, just in time for Pride Month. You can buy it online at LEGO.com or at LEGO stores for $34.99. Once completed, it’s the perfect size for a desk or window display, to bring a colorful pop to life every day.
Set designer Matthew Ashton, Vice President, Design said: “I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love. Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true awesome selves!”
The LEGO brand’s commitment to diversity goes far beyond the release of a new set. The LEGO Group partners with Workplace Pride, Stonewall and Open for Business to collaborate on strategies supporting employees who identify as LGBTQIA+, as well as allies. And the company supports Diversity Role Models, a UK-based charity which educates children on inclusivity and empathy.
It’s been a good month for LEGO releases. Buy this new set and build on with pride!
––Sarah Shebek
Images courtesy of LEGO
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