Gerber is looking for a new spokesbaby—and that’s not all! This year the beloved brand is adding an extra bonus for the winner. Along with the spokesbaby honor, the top pic pick will also become the Chief Growing Officer.

What exactly is a Chief Growing Officer? According to Gerber, the CGO will “Steer—whether by crawling, wobbling, walking, or running—Gerber’s Executive Committee with big kid decisions, eat tasty and nutritious baby food products, act as the adorable face of the company, and appear on Gerber’s social media channels and marketing campaigns throughout the year.”

photo courtesy of Gerber

Mohini Joshi, Gerber Vice President of Marketing, said in a press release, “As part of our mantra to do anything for baby, each year we strive to make Photo Search bigger and better. In honor of the program’s 11-year anniversary, we’re excited to give Gerber families something new and exciting.” Joshi added, “Our Chief Growing Officer’s adorable roles and responsibilities are sure to make Gerber’s 2021 Photo Search a year like NO other and provide executive leadership new inspiration to help babies thrive.”

To apply for the 2021 Photo Search and CGO position, submit your 0 to 48-month-old’s pic to Gerber through the brand’s submission portal from Apr. 27 to May 17!

—Erica Loop

Featured photo: Tatiana Syrikova via Pexels

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