A new apparel line has just been launched by Gerber Childrenswear to be sold exclusively at Walmart. Gerber Modern Moments offers moms a stylish and sophisticated brand that does not compromise on quality. Designed for comfort, the clothing is made with 97% organic cotton and 3% spandex.
“As an iconic brand with a deep heritage of providing the best essentials for babies, Gerber is constantly evolving to appeal to today’s consumer while providing great value,” said Donna DeBoer, Chief Merchandising Officer at Gerber Childrenswear. “We have built our apparel brand on providing parents with quality products that look, fit and feel great. Our Gerber Modern Moments line has a new color palette and modern silhouettes, all made from organic cotton.”
The line features new designs and colors, including a variety of separates that can be combined to create multiple looks at a great value.
“Our purpose is to be parents’ trusted partner on their parenting journey. We felt there was a need for a fashion-forward modern line of baby essentials from a brand parents can trust to bring high quality at an affordable price,” said Maria Montaño, President and CEO.
Gerber Modern Moments is available exclusively at Walmart stores nationwide and on Walmart.com. Prices range from $2.84 – $12.84.
—Jennifer Swartvagher
All photos courtesy of Gerber
RELATED STORIES
Best Baby Gear for Small Spaces
Your Cheat Sheet for Saving Big On Secondhand Baby Gear
Gear You Don’t Need: 10 Items to Leave Off Your Baby Registry
