2020 was a year unlike any other and many consumers changed their grocery shopping and dine-in habits this year. Ice cream fans were delighted as Häagen-Dazs launched a limited edition Ruby Cacao Collection, HEAVEN, Soft Dipped Ice Cream Bars and new booze-infused flavors this year. The ice cream brand just unveiled a few fun findings that tell us a bit about consumers’ ice cream love in 2020.


Seeking comfort in the classics, Vanilla was the #1 flavor that flew from shelves this year. The following flavors make up the top 5:

  • Vanilla
  • Coffee
  • Strawberry
  • Vanilla Milk Chocolate Almond Bar
  • Butter Pecan


While the classics never go out of style, Häagen-Dazs saw more and more consumers choosing flavors packed with indulgent sauces and mix-ins, such as Caramel Cone, Chocolate Peanut Butter and White Chocolate Raspberry Truffle. Boozy treats are also here to stay. Häagen-Dazs fans have searched online for the Spirits Collection more than any other specific product line.


The data shows that weekends are for indulging. Consumers treated themselves to ice cream from Häagen-Dazs Shops on Saturday and Sunday more than any other days of the week.

More time was spent searching the web to satisfy sweet tooth cravings. Consumers searched the internet for “Ice Cream Delivery” 202 percent more in Q2 2020 than in years past. (Source: Google). In fact, in the first half of the year, the Häagen-Dazs brand was searched online more than ever before.

—Jennifer Swartvagher

All photos courtesy of Häagen-Dazs


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