Harry Potter New York Flagship Store Will Finally Open This Summer


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The Wizarding World is coming to the Big Apple! The Harry Potter New York flagship store is opening Jun. 3—and this is a must-visit destination for Wizards and muggles alike.

The 21,000 square foot store will feature 15 different themed areas, all based on one magical aspect of the Wizarding World. With three floors of magical merch and interactive experiences, this new retail adventure houses an impressively awesome collection of Harry Potter and Fantastic Beasts-themed products.

To enter the store you’ll need to pass under an oversized 220-pound model of Fawkes the Phoenix. Along with this super-structure, you’ll find plenty of Instagram-worthy pic opportunities.

If your fam is into all things tech, download the Harry Potter Fan Club app to find interactive store adventures throughout the flagship retailer.

The new store also features two multiplayer virtual reality experiences, giving your kiddos the chance to interact with the Wizarding World in an imaginative way. The “Chaos at Hogwarts” and “Wizards Take Flight” VR adventures include magical creatures, broom-filled battles and so much more.

Along with the interactive experiences, you can also shop, shop and shop some more at this Potter-themed store. Not only can you pick up plenty of Potter products, you can also gift the Wizarding World fan with the ultimate present from the Personalization Area.

Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail, said in a press release, “The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city. With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”

The Harry Potter New York flagship store opens Jun. 3 next to the historic Flatiron building at 935 Broadway.

—Erica Loop

Photos courtesy of Harry Potter New York



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