Brushing Goes High-Tech with Colgate’s Hum Kids

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Forget about boring bushing! Colgate wants to make dental care fun. If your kiddos won’t brush or don’t know how to brush properly, the new hum kids by Colgate toothbrush combines dental health with augmented reality excitement.

The hum kids toothbrush syncs up to an app, turning it into an imaginative AR device. Every time your kiddo brushes, they can earn rewards, play games, and unlock new gaming levels—but that’s not all.

A colorful AR experience will guide your child through their brushing routine, using animated germs to help them care for their teeth correctly. The hum kids also comes with a parents-only dashboard. This means you can silently check-up on how often, how long, and how well your littles brush.

Bill Van de Graaf, Vice President, Marketing North America for Colgate, said, “We first introduced our hum by Colgate smart connected electric toothbrush for adults last summer that personalizes, coaches and rewards people every day when they brush their teeth.” Van de Graaf added, “hum kids also features smart connected technology that’s proven to build lifelong brushing habits, making better brushing with hum easy, fun and accessible for the whole family.”

The hum kids is a manual, replaceable smart brush that comes in yellow or coral. It features an ergonomic handle, extra-soft bristles, and a tongue cleaner. Pick up a starter kit for $14.99 at Target, Amazon, or from other retailers nationwide. After the kids wear the bristles down, you can replace the brush with a two-count pack ($3.99).

—Erica Loop

photos: Courtesy of PRNewswire



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