Today, IKEA and the LEGO Group announced their much-anticipated collaboration. The two brands joined forces to create BYGGLEK, a playful storage solution. Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home.
Reorganizing children’s creative space during playtime not only disrupts their play but also their creative expression and growth. Therefore, the IKEA and LEGO brands wanted to create a storage solution that itself offers a fun and playful experience. The BYGGLEK boxes are equipped with LEGO studs on the top and the front that allow children to integrate the storage boxes as part of their LEGO builds. They can store their projects inside, and proudly display their creations on top.
The exciting new collection includes:
BYGGLEK 201-piece LEGO brick set ($14.99): A unique, curated selection of existing LEGO bricks and play starters such as food items and minifigures in different colors and sizes to inspire free play and creativity for ages 5+.
BYGGLEK Boxes: A first-of-its-kind storage box that features LEGO studs on the lid, BYGGLEK allows creations to be built and displayed both inside and on top. All BYGGLEK boxes can also be connected to each other for large creations, and work with any elements in the LEGO System in Play. BYGGLEK Boxes are available in three different sizes:
BYGGLEK Box with lid, L13¾×W10×H4½” ($14.99)
BYGGLEK Box with lid, L10×W6⅞×H4½” ($12.99)
BYGGLEK Boxes with lids, one box W7×D5×H2 and two boxes W5×D3½×H2 ($9.99/set of 3)
“At IKEA, we believe in the power of play. Play lets us explore, experiment, dream, and discover,” said Andreas Fredriksson, designer at IKEA of Sweden. “Where adults often see a mess, children see a stimulating, creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world. Plus, the BYGGLEK collection seamlessly fits in with other IKEA products, making it possible for your child’s creativity to become a unique piece of decor at home.”
Speaking about the creative solution, Rasmus Buch Løgstrup, designer at the LEGO Group said, “BYGGLEK is more than boxes. It is storage and play intertwined. BYGGLEK provides families with a product range that helps create space for more play in their everyday – fuelling creativity and making it possible to have more fun together. It’s a possibility to play, display the cool creations, and return to it to replay, remake, recreate or start over. BYGGLEK is all about endless possibilities, just like the LEGO System in Play.”
BYGGLEK will be available at IKEA U.S. stores and online at IKEA-USA.com beginning Oct. 1, 2020.
—Jennifer Swartvagher
All photos courtesy of IKEA
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