This Inclusive Ad for Ulta Beauty Inspired a 4-Year-Old with a Wheelchair

Read next

It’s not often that the images portrayed in the media match what kids see and experience in real life, but progress is definitely being made and a little girl with a wheelchair took notice.

Carolyn Kovacs Anderson, a mom of a four-year-old girl from Leesburg, Virginia shared a beautiful post on Facebook, which has since gone viral. The image she snapped is of her daughter Maren who uses a wheelchair, as she stares, transfixed on a Ulta Beauty poster featuring a woman who also uses a wheelchair.

“Well Ulta, you absolutely stopped my girl in her tracks this evening. It was mesmerizing to watch her stop, turn and gaze at this poster. So thank you,” Anderson wrote in her post.

The post garnered thousands of likes and comments, but it is Anderson’s hope that moments like this will become less newsworthy. “It is our hope that families who see images like the one at ULTA will have open and continued dialogue with their children about inclusion,” Anderson told Scary Mommy. “Our wish is that one day it won’t be newsworthy to see our daughter and other people with disabilities represented, it will be commonplace.”

—Shahrzad Warkentin

Featured photo: Mike Mozart via Flickr



This Is the First Fully-Certified Autism-Inclusive Air Carrier

These Amazingly Inclusive Dolls Will Change the Way Your Kid Plays & See the World

These Teens Gave A 5-Year-Old Boy With Autism the Best Birthday Gift Ever