Insomnia Cookies Introduces Their New CookieLab

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Who else wants to enjoy a delicious batch of fresh baked cookies without turning on the oven? As summer draws to a close, Insomnia Cookies is launching their hottest cookie creation month ever. Not only are they unveiling new flavors they are also celebrating National Chocolate Chip Cookie Day and National S’mores Day.

With the introduction of Insomnia’s CookieLab, the brand is ready to pull back the curtain and give fans a peek at where the magic happens. This test space is staffed with a team of dedicated mad scientists, chocoholics, flavor makers, and risk-taking bakers dreaming up drool-worthy desserts, baking warm, melty-licious menu items, and crafting craveable new cookie releases you can only get at Insomnia Cookies.

Insomnia CookiesCookie fanatics don’t have to wait to get their hands on the latest CookieLab creations. The  Monster’wich is 2 traditional cookies of choice with 1 scoop of ice cream (any available flavor) and 1 traditional cookie (any available flavor) mixed together in between to make a Monster-style cookie’wich. Up to two toppings can be added for an additional charge. Or the most daring of Insomniacs can take on a Deluxe Monster’wich, using deluxe cookies instead of traditional.

The Butterscotch Pecan cookie is available for a limited time only. This cookie boasts nutty bits of pecan and butterscotch chips baked into the traditional cookie base. 

In August, you will be able to get your hands on CookieLab’s newest flavors Mocha Chip and Blueberry Pancake. Mocha Chip has the perfect blend of rich chocolate and bold mocha chips on the signature dough base. Blueberry Pancake is your favorite morning classic re-imagined into an absolutely crave-worthy combo of bright blueberries, sweet maple syrup bits, and a buttery, pancake base. Serve with a side of breakfast syrup for the ultimate pancake experience.

Expect non-stop cookie creations to be released throughout the year , but remember as quickly as they arrive Insomnia’s famous Limited Time flavors will retire to the CookieLab archives.

To keep the sweetness going, the CookieLab is rolling out some promos as delicious as the cookies.

Every Tuesday in August are “Try-It Tuesdays” featuring a special deal on CookieLab creations for Insomniacs to give new products a taste test.

To celebrate National Chocolate Chip Cookie Day, from Aug. 3 to Aug. 10 at 3 a.m., Insomnia is extending the celebration all week with a free traditional cookie with any in-store or delivery purchase, including CookieLab limited-time offer cookies!

On National S’mores Day on Aug. 10, you can add a free deluxe s’mores cookie to your cart when you find the promo code via Insomnia’s Instagram Story scavenger hunt that morning.

To place an order for local or national delivery, visit Local delivery is available until 12 a.m. for most locations.

—Jennifer Swartvagher

All photos courtesy of Insomnia Cookies


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