When she’s not kicking butt in flicks like Sin City and Fantastic Four, Jessica Alba is a full-time mom just like us. While the actress may have the bod (and an income) we would all kill for, when it comes down to being a mom to four-year old Honor and newborn Haven, she is dealing with the same parenting issues as us — mainly, what are the best and healthiest kids products out there?

After a fruitless search that rendered mediocre results, Alba and business partner Christopher Gavigan decided to take matters into their own hands and create The Honest Company to provide parents with family essentials that are eco-friendly, safe, beautiful, convenient and affordable. As parents, we all know that those are quite lofty goals to aim for, but it seems that Alba and Gavigan nailed it.

Products range from family essentials such as shampoo, conditioner, laundry detergent, and dish washer. While these family essentials are great, what really sets The Honest Company apart from the rest is their diaper bundle, which the website touts as premium, plant-based, ultra-absorbant and yes, downright cute diapers. We love that you can even customize the pattern on these 100% non-toxic, chlorine-free diapers. And just because they’re made from an A-lister, doesn’t mean you need an A-list salary. The Honest Company’s ultra affordable diapers and wipes will run you about $20 per week (much more cost effective than leading brands) and if you don’t believe us, check out their price comparison chart here.

The Honest Company not only makes safe, stylish, and sustainable products, but it also makes getting these kids goods super easy for the multi-tasking, overly busy parent. Simply, answer a few questions about your family and The Honest Company will customize an Honest nursery tailored to your needs. You can choose family essential products and/or diapers to be delivered directly to your doorstep every month (hello, convenience!).

So before you go writing off Jessica Alba as just another pretty Hollywood face, be sure to check out The Honest Company for some great goods, honestly.

The Honest Company

photo courtesy of The Honest Company

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