Once Upon a Time There Was a New Collab Between Disney & JuJuBe

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Are you searching for a new baby bag or backpack to haul your gear from here to there? JuJuBe recently announced the release of the brand’s third collab with Disney—and these bags are comically cute!

Whether you’re a fan of Disney, JuJuBe, or both, the Disney x JuJuBe “Once Upon a Time” line of bags is a can’t-miss collection. The third line from the epic partnership features a comic strip-like pattern that highlights fave Disney princesses.

The black and white drawn portrait style includes pics of Aurora, Belle, Cinderella, Jasmine, Snow White and Ariel, accented with a bold coral color. Along with the pretty princesses portraits, the bags feature magical hardware elements.

Look for sculpted castles on the single zipper pulls and fab fireworks on double zipper pulls. Each bag’s interior includes a coordinating coral color and the names of each Disney princess.

The newest Disney x JuJuBe collection comes in an awesome array of styles, including diaper bags, backpacks, totes and more! Prices range from $15 to $195.

Nab one of these bags for yourself or a friend starting Apr. 27, 2021 at jujube.com or in Nordstrom, Buy Buy Baby and other premium baby boutique retailers nationwide.

—Erica Loop

Photos: Courtesy of Disney x JuJuBe



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