These New Magical Harry Potter Bags Should Be on Your List, STAT

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JuJuBe is conjuring up a charming collection with their latest installment inspired by the Harry Potter series. Chibi-style Harry Potter characters set against a starry night sky adorn these spellbinding bags. The JuJuBe x Harry Potter Cheering Charms collection, which includes more than 15 bags in a broad range of sizes and price points, will be available at retailers nationwide on December 10, and at online at at 7 p.m. EST that same day.

Although this is the fourth time JuJuBe has gained inspiration from the Wizarding World, the Cheering Charms release marks the first time character art from the Harry Potter films has been incorporated into the collection. Renderings of more than 10 beloved characters, such as Harry Potter, Professor Albus Dumbledore, and Rubeus Hagrid, are featured on each bag’s exterior.

Each piece in the collection features a scarlet and gold striped interior taken straight from Gryffindor, one of the four houses of Hogwarts School of Witchcraft and Wizardry. Zipper pulls in the shape of Harry Potter’s head, along with select styles featuring the likenesses of Ron Weasley and Hermione Granger add a finishing touch. 


Each piece in the JuJuBe x Harry Potter Cheering Charms collection has a special wipe-clean outer fabric that resists wear and repels stains, along with a special treatment on the interior lining that helps ward off the growth of bacteria and mold. 

The JuJuBe x Harry Potter Cheering Charms collection is designed to be functional as well as stylish. The transformative BFF day bag can convert from a messenger to a backpack quicker than you can say, “Accio!” The lightweight Super Be tote, features insulated drink pockets and organizational pockets designed to keep essentials in reach. For parents of wizards who can’t quite cast spells on their own, select models also include changing pads. For the younger generation, the MiniBe, Mini BRB, and the recently launched Grab and Go, are perfect for keeping your little ones organized whether they are heading to school or a friend’s house.

The JuJuBe x Harry Potter Cheering Charms collection ranges in price from $15 to $195. 

For more information or to shop the collection, visit

—Jennifer Swartvagher

All photos courtesy of JuJuBe


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