JuJuBe Releases New Harry Potter Collaboration, Lumos Maxima

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Grab your wands! JuJuBe will release its latest Harry Potter collaboration, Lumos Maxima, on Thurs., Sept. 3, 2020 at 4:00 p.m. PT. The dazzling, celestial print is featured on JuJuBe’s diaper bags, backpacks, totes, organizing cubes and much more.

Lumos Maxima

Fans can visit https://jujube.com/blogs/community/harry-potter-lumos-maxima-the-launch-lineup to learn more about the collection. 

Lumos Maxima

The overlapping blues and blacks in the starry midnight sky give an illusion of never-ending depth. No matter where the Sorting Hat places you will be able to pick out iconic representations from each house as they decorate the heavens.

Lumos Maxima

See if you can spot the courageous lion, loyal badger, ambitious snake and clever raven gleaming in light blue undertones. Discover each house relic, the sword, cup, locket and diadem, shining brightly. Glimpse inside to find soft grey lining with house mascots encircled and interspersed among the stars. A dazzling raised, silver logo plate with deep blue background coordinates perfectly. Satin silver zipper pulls depicting Hogwarts Castle, as well as the Sorting Hat will leave you spellbound.

—Jennifer Swartvagher

All photos courtesy of JuJuBe


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