Another iconic brand is doing its part to alleviate the stress caused by COVID-19 closures and social distancing. LEGO has gone into their archives and assembled a team of designers, creative and play experts to come up with new ways to help families stay creative and connected. Daily play challenges, new play ideas and live build-a-longs will be shared on social media using the hashtag #letsbuildtogether and at www.lego.com/letsbuildtogether.
Play experts from the LEGO Foundation will also share ways to inspire learning through all types of play which will help children develop life-long skills such as critical thinking, creativity and problem solving while out of school.
The LEGO Foundation has also made a $50 million donation to provide vulnerable children with essential supplies and learning through play support. The donation will be split between three groups of partners: Education Cannot Wait, which provides education for children caught in emergencies and protracted crises; a selection of existing LEGO Foundation partners whose work with children and families is under additional pressure from COVID-19; and charity partners serving communities where the LEGO Group has a significant presence.
—Jennifer Swartvagher
All photos courtesy of LEGO
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