Another iconic brand is doing its part to alleviate the stress caused by COVID-19 closures and social distancing. LEGO has gone into their archives and assembled a team of designers, creative and play experts to come up with new ways to help families stay creative and connected. Daily play challenges, new play ideas and live build-a-longs will be shared on social media using the hashtag #letsbuildtogether and at

LEGO Lets Build Together

Play experts from the LEGO Foundation will also share ways to inspire learning through all types of play which will help children develop life-long skills such as critical thinking, creativity and problem solving while out of school.

LEGO _ Lets Build Together

The LEGO Foundation has also made a $50 million donation to provide vulnerable children with essential supplies and learning through play support. The donation will be split between three groups of partners: Education Cannot Wait, which provides education for children caught in emergencies and protracted crises; a selection of existing LEGO Foundation partners whose work with children and families is under additional pressure from COVID-19; and charity partners serving communities where the LEGO Group has a significant presence.

—Jennifer Swartvagher

All photos courtesy of LEGO


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