New LEGO x Levi’s Collab to Launch in October & It’s Basically Bricktastic

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Two of the most iconic brands have paired up to bring us the most exciting fashion launch yet: LEGO and Levi’s! The dynamic duo is bringing consumers some major creativity in the form of wearable art options using this year’s new LEGO DOTS product.

In a first and exclusive to the collab, Levi’s products will features the first-ever flexible LEGO baseplate. The pliable LEGO silicone panel will be affixed to jeans, hats, jackets and more, where fans create their own customized designs using LEGO DOTS.

Each piece that features the base plate will come with a Levi’s and LEGO Group branded bag of 110 LEGO DOTS so you can make your own designs. While the graphic tees in the collection won’t have a baseplate, they will include unique co-branded graphics.

In addition to the flexible baseplate, you’ll also recognize some other changes. Expect to see fun primary colored shank buttons in yellow, red, green, blue, white and black and a baseplate replacing the iconic Levi’s® standard leather patch.

The LEGO Group x Levi’s collab is set to launch on Oct. 1 and will be available at Levi’s stores, and select retailers globally with prices ranging from $25 to $148.

––Karly Wood

All photos: Courtesy of LEGO



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