Just wait ’til you see the Grimace plushie
Your kids know and love Squishmallows for their adorable faces and cushy comfort. Now you can get all of that awesomeness delivered via Happy Meal. Jazwares (the creators of Squishmallows) and McDonald’s just announced that this collab will be coming to a McDonald’s near you on December 26, just in time for the holiday sugar rush to wear off. We know that it is going to make your kids’ year (and yours when grabbing food on the fly).
“We’re all about connecting our fans to culture and Squishmallows are some of the hottest toys out there right now,” said Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer. “This collaboration welcomes McDonald’s and Squishmallow fans alike to enjoy this one-of-a-kind experience with the first McDonald’s Squishmallows Squad.”
Twelve different mini Squishmallows will be available when you snag that classic Happy Meal. Some of the Squishmallows characters include a headphone-wearing pineapple, a cat donning a fanny pack, and a frog with a disco-ball tummy. Quite possibly our favorite is the viral shake aficionado, Grimace. There’s even a mystery character that some lucky funs will uncover. Each McDonald’s market will have 10-12 different versions of the new plushies, and the whole thing will come in a Squishmallows-themed Happy Meal box.
The interactive fun doesn’t stop there: kids can scan a QR code on the toy packaging to access exclusive music playlists based on each Squishmallow’s unique personality. “Adding exclusive music playlists to our toys is a first for Happy Meal, and we are extremely proud to collaborate with Jazwares’ Squishmallows, the No. 1 plush brand worldwide, and Universal Music Group on this initiative,” says Jennifer DelVecchio, senior director, global campaigns and alliances for McDonald’s.
This past summer, these cuties were spotted in European countries, including the United Kingdom, The Netherlands, Switzerland, Portugal, and Denmark, to name a few.
We’re not sure about you, but we foresee quite a few trips to McDonald’s in the near future.