Microsoft’s Adaptive Xbox Controller Ad Totally Won the Super Bowl


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Grab the tissues, because Microsoft’s Super Bowl ad will bring out the tears.The commercial for Microsoft’s Xbox Adaptive Controller features differently-abled children who all have one thing in common: their love of video games.

With so much debate about screen time—how much is too much—this ad reminds us all how powerful and important screen time can be for some kids. Read on to find out why.


In the 1 minute spot, the dad of eight-and-a-half-year-old Owen explains, “One of the biggest fears, early on, is how will Owen be viewed by the other kids?” The proud dad continues, “He’s not different when he plays.” Owen adds, “No matter how your body is or fast you are, you can play.” The commercial shows all the ways that kids of all abilities can play video games thanks to Microsoft’s adaptive game controller.

While some of the Super Bowl ads may have gone big, and others went for the laughs, this one certainly tugged on all of our heartstrings. The ad concluded with a powerful, moving message we can all get behind:

“When everybody plays, we all win.”

—Erica Loop

Featured photo: Courtesy of Microsoft



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