M&M’S New White Chocolate Sugar Cookie Flavor Hits the Shelves

These candies will make you feel like you are at a holiday cookie swap. The widely anticipated M&M’S Sugar Cookie is officially available in stores and online at MMS.com. This new variety features a white chocolate, sugar cookie-flavored shell with a crispy center and is the perfect addition to your seasonal traditions

With holiday cookie nostalgia in every bite, this new, must-have flavor completes your baked treats or festive candy dish decor with red, green and white lentils

To celebrate the release of its nostalgic, limited-edition holiday flavor, M&M’S Sugar Cookie, M&M’S is inviting fans to share their #BiteSizedHolidayWishes at MMS.com for the year ahead. M&M’S will randomly select messages to share with the world via its Times Square jumbotron and social media channels beginning Nov.  27.

“Both the flavor and texture of the new M&M’S Sugar Cookie evoke the warmth and nostalgia associated with homemade holiday cookies,” said Tanya Berman, Mars Wrigley’s head of seasonal marketing. “We know our fans will love the taste of holiday magic M&M’S Sugar Cookie brings and we look forward with excitement to see all of the bite-sized holiday wishes our fans have to share.”

To further drive good cheer this holiday season, M&M’S will randomly select five fans who share their #BiteSizedHolidayWishes to win $500 and a holiday-themed M&M’S gift – including M&M’S Sugar Cookie – to help make their own holiday wishes a reality. Fans can enter for a chance to win and submit their #BiteSizedHolidayWishes by visiting MMS.com. Sweepstakes and entry rules can also be found on MMS.com.

M&M’S Sugar Cookie chocolate candies are available now nationwide this holiday season in Share Size (3.22 oz.) and Lay Down Bags (7.44 oz.).

—Jennifer Swartvagher

Featured photo: M&MS

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