M&M’S Meets Disney in a New Experiential Store (& There’s a Virtual Tour, Too!)

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Mars Wrigley and the company’s beloved M&M’S brand just brought the sweet taste of candy-coated chocolate to Walt Disney World Resort’s Disney Springs.

The new 10,000 square foot experiential M&M’S store features a “Wall of Chocolate,” M&M’S character moments and the chance to mix up your own batch of custom candies. Along with all the candy your kiddos (and the rest of the family) can eat, you can also snag M&M’S-themed merch, such as apparel and mugs at the Disney Springs store.

photo courtesy of PRNewsfoto/Mars, Incorporated

Patrick McIntyre, Director of Global Retail at Mars Retail Group said in a press release, “The biggest brands create the best moments in some of the world’s best places.” McIntyre added, “M&M’S brings more smiles across generations and connects people around the world. Choosing culturally vibrant locations for our new stores is key to Mars Wrigley’s retail expansion strategy to delight our valued consumers, and Disney Springs is the perfect backdrop for the most popular confectionery in the world.”

Don’t worry if you won’t get a chance to browse the store’a aisles IRL right now. If a trip to Walt Disney World isn’t in your near-future, check out the store’s virtual tour experience. Visit MMS.com to “walk” through and shop the candy-covered retailer.

—Erica Loop

 

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