Universal’s New Theme Park in Texas Will Cater to Families with Young Kids

Universal Parks & Resorts

The new park in Frisco, Texas will have character meet n’ greets and rides for smaller kids

Texas families, you’re going to love this one! Universal Parks & Resorts just announced that the North Texas city of Frisco will be the next location to receive its own Universal theme park. The opening date has yet to be announced, but we know that this park will sit on 97 acres and will be designed with younger kids in mind.

The proposed location was chosen due to the area’s fast-growing population, and it is ideally situated east of the Dallas North Tollway and north of Panther Creek Parkway. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country,” Page Thompson, President, New Ventures, Universal Parks & Resorts shared via press release.


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The new one-of-a-kind theme park promises to bring Universal’s iconic brand of entertainment and innovation to the green, rolling hills of Texas with immersive themed lands and so much more. Young visitors will enjoy seeing their favorite characters come to life in all-new ways.

Part of the 97 acres purchased for this project will include an adjacent themed hotel and room for park expansion. “The entire area is intended to have a completely different look, feel, and scale than Universal’s existing parks and will appeal to a new audience for the brand,” the release states.

Guneet Jassal via Unsplash

This news comes right on the heels of the announcement that Super Nintendo World will open at Universal Studios Hollywood on February 17, 2023. That all-new land in the ultra-popular Southern California theme park will immerse guests in the world of Mario, Luigi, and all their friends with character meet n’ greets and more. Park-goers will be especially thrilled with the new Mario Kart ride that brings all the augmented reality gameplay to life.

Also on the horizon for the Universal brand is the addition of Epic Universe to Universal Studios Orlando in the summer of 2025. At nearly double the size of the park, Epic Universe aspires to be the “most immersive and innovative park we’ve ever created,” according to the Universal Orlando website.

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