Brick Fix: Your Guide to NYC’s Summer of LEGO

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Feel like you see LEGO everywhere you turn these days? NYC is deep into the summer of LEGO, thanks to a new LEGO store in Rockefeller Center, a fresh LEGOLand Discovery Center in New Jersey at American Dream and the opening of the long-awaited LEGOLAND Resort in Goshen, New York. That’s a lotta LEGO! Get the scoop on the new spots below, as well as the best places to buy LEGO in NYC, from official stores to shops around town.

photo: LEGOLAND New York

LEGOLAND New York Resort

At long last, LEGOLAND New York is open! The Hudson Valley park is located in Goshen, New York, less than a two-hour drive from NYC. 

At 150 acres, LEGOLAND New York is the brand's largest park, featuring seven LEGO-themed lands to explore. Attractions include theme park rides for little and bigger kids, the chance to create with Master builders and attend ninja training camp, tinker in the robotic LEGO center, and visit Miniland, a massive LEGOscape featuring the landmarks of 10 cities nationwide. At Disney they trade pins, here it's minifigures—bring some along, or buy them at the park! 

You can go for the day ($69.99/kids; $79.99/adults) or rest your head at the on-site LEGOLAND Hotel for the ultimate brick vacation. You'll find LEGO-themed suites with a separate room for the kids here (pirate, kingdom, Ninjago, LEGO Friends, etc.), nightly entertainment for children, interactive LEGO features, a pool and more. Beginning August 6, two-day hotel packages with park entrance are available with rates starting at $98/person. 

You must reserve your tickets in advance. Click here to buy tickets

LEGOLAND New York
1 LEGOLAND Blvd. 
Goshen, NY 
845-410-0290
Online: legoland.com

photo: Photo by Cindy Ord/Getty Images

New LEGO Store Fifth Avenue, Rockefeller Center

As if the previous Rockefeller Center LEGO store wasn't impressive enough, the brickmaker has upped the game—and relocated nearby—with its new flagship store, now the biggest LEGO store in the country. Two years in the making, the totally reimagined store is packed with more opportunities to play with bricks, participate in brick-inspired activities and personalize your experience. Personalize a Minifigure, look for hidden treasures in the enormous Tree of Discovery, hop in the LEGO yellow cab, visit the classic Pick & Build wall, order up a LEGO mosaic of your face ($129) and more! Plus: huge LEGO builds of the Statue of Liberty and other NYC landmarks; superheroes like Spider-man, Captain American and Thor, and Ghostbuster faves the Stay Puft Marshmallow Man and Slimer! And of course, tons and tons of LEGO sets for all ages, from Duplo to Harry Potter and Star Wars to collector sets!

For an extra special visit, head to The Brick Lab, an interactive, 20-minute experience in which walls, floors, and ceilings come to life with animated content, lighting, sound, and music. The Brick Lab is for children aged 5+ and tickets cost $15.00 (for one child and an accompanying adult). Book in advance here

LEGO store Fifth Avenue
636 Fifth Ave. 
Rockefeller Center 
212-245-3248
Online: lego.com

LEGOLAND Discovery Center at American Dream Mall

June brought the debut of a new LEGOLAND Discovery Center at the American Dream Mall in East Rutherford, New Jersey. (And along with it, SEA LIFE New Jersey, an aquarium experience with an underwater ocean tunnel and more than 3,000 sea creatures from sharks, to seahorses to stingrays. Combo tickets are available, with the option to return another day for either attraction.) 

Designed for kids ages three to 10, LEGOLAND in New Jersey is home to more than a dozen brick-themed attractions and activities including a 4D cinema, play zones, an interactive ride dubbed the "Imagination Express", a Miniland spotlighting New Jersey and NYC landmarks made up of 1.5 million LEGOs, LEGO Ninjago soft play, DUPLO for younger kids and build workshops. To see a map of LEGOLAND, click here. 

Reminder: American Dream could keep your clan busy for days, thanks to the Nickelodeon Universal Theme Park, Dreamworks indoor water park, indoor ski slope Big Snow, a skating rink, blacklight mini-golf, a mirror maze and TILT a 3D street chalk museum!)

Tickets: $28.99/person, online purchase; $79.99/annual pass. Combo tickets with sea life are $43.00/adults; $38.99/kids
Mon.-Fri.,  10 a.m.- 5:30 p.m. (last entrance 3:30 p.m.); Sat. & Sun., 10 a.m.-6:30 p.m.
1 American Dream Way
East Rutherford, NY 
551-234-6381
Online: legolanddiscoverycenter.com

photo: LEGO

LEGO Store: Flatiron District 

Like its sister store uptown, the LEGO store in the Flatiron District pays homage to its neighborhood with incredible LEGO mosaics on the walls and larger-than-life LEGO sculptures. (Think the history of the area in LEGO, plus Lady Liberty’s arm and torch, a nod to when the statue was on display in nearby Madison Square Park.) There’s a Pick & Build here as well, a large selection of kits to buy, and a spot to make your own LEGO figures, too. Plus: building stations at kid-level for some freestyle creation on site. Bonus: there’s a LEGO lounge here, with comfortable seating and photo charging stations, because you may be there for a while…(P.S. don’t miss the contemporary NYC mosaics in the windows.) Read our write-up of the store’s opening here!

The LEGO Store Flatiron District
200 5th Ave. between 23rd and 24th St.
Flatiron
212-245-5973
Online: lego.com/en-us/stores/us/flatiron

LEGOLAND® Discovery Center Westchester

The LEGOLAND Discovery Center in Yonkers, New York is about a 30-minute drive from the city. This LEGOLAND features two rides, 10 LEGO build-and-play zones, and a 4-D cinema. No day is complete at the Discovery Center without a stop at the LEGO store located right inside. There you’ll find everything from LEGO City to Nexo Knightsand NINJAGO® plus exclusive sets.

LEGOLAND® Discovery Center Westchester
39 Fitzgerald St.
Yonkers
Online: westchester.legolanddiscoverycenter.com

FAO Schwarz NYC

New York City’s famous toy store FAO Schwarz returned to NYC with great fanfare in 2018, and this 20,000-square-foot flagship in Rockefeller Center continues its tradition of delighting kids of all ages. The 150-year-old institution is considered the candy land of toy stores and its selection of LEGOs is impressive. Marvel LEGO, LEGO Friends and LEGO Disney are the top sellers here. So if you’re looking for that perfect Disney Princess or Mickey Mouse LEGO, plus a chance to step on the legendary dance-on piano, you know where to go. Read our writeup of the grand re-opening here! 

FAO Schwarz NYC
30 Rockefeller Plaza
Midtown
1-800-326-8636
Online: faoschwarz.com

Barnes & Noble

It’s no secret that Barnes & Noble sells a lot more than books but take note: some are great spots to buy LEGOs as well. Check out the big Barnes & Noble location at Union Square, which stocks sets for big and little kids. Plus: the hard-to-find Juniors sets (the ones that come in the cool briefcase!) for kids aged four to seven. Barnes & Noble also has its very own LEGO stationery sections where LEGO-obsessed children can find LEGO pencils, notebooks and stickers.

Barnes & Noble
33 East 17th St.
Union Square 
212-253-0810
Online: stores.barnesandnoble.com

American Museum of Natural History Store

If your LEGO builder is downright obsessed with all things space and dinosaurs, the American Museum of Natural History store is your go to place. The museum’s LEGO selection is made up of Junior Jurassic World sets featuring different types of dinosaurs species, such as the favored T.Rex to the ultimate astronaut sets where your child can pretend to head to Mars with their very own Lego Mars Research Shuttle. The best part of the store is that it’s right inside the museum, making it a perfect place for your kid’s LEGO fix and a great indoor day of fun!

American Museum of Natural History
200 Central Park West
Upper West Side 
212-769-5100
Online: shop.amnh.org

Mary Arnold Toys

At NYC’s oldest toy store, your main problem will be which LEGO to choose! Head to the back of the store, where you’ll find a LEGO-filled wall with sets for every age. If LEGO Friends is what you’re after, Mary Arnold has got it. They’ve stocked up on tons of sets featuring the popular animation series Friends of Heartlake City including the very in demand ‘Stephanie’s House.’ If your house is also known as Gotham City, then you’ll probably be looking for the latest superhero LEGOs. At Mary Arnold, you’ll find just about every LEGO superhero around and some DUPLO superheroes as well if you’re looking for something for a young child. Shopping for Ninjago fans? Mary Arnold is well-stocked with all kinds of sets for your little ninja warrior including the ever-fun Ninjago Spinners. 

Mary Arnold Toys
1178 Lexington Ave.
Upper East Side
212-744-8510
Online: maryarnoldtoys.com

Greenpoint Toy Center

At this Brooklyn toy store, they’re serious about keeping LEGOs in stock, as the bricks move at a fast clip here. Greenpoint Toy Center keeps customers happy by offering a wide variety of LEGOs. Inventory includes Star Wars and Minecraft LEGO sets to a huge range City LEGO. If your kid likes having the option of three different builds in one LEGO set, Greenpoint also sells a large selection of LEGO Creator sets including a plane, a boat and a car. The store is also currently well stocked with Frozen 2 LEGO sets if you’ve got a little Elsa at home who wants something special for the holidays. 

Greenpoint Toy Center
738 Manhattan Ave.
Greenpoint
Online: greenpointtoys.com

West Side Kids

Your ultimate neighborhood store, West Side Kids has been carefully choosing toys for kids for over two decades. They’ve got a comprehensive selection of LEGOs including Harry Potter, Toy Store 2 and Ninjago sets. West Side Kids is particularly great when it comes to choosing toys specific to your child’s age and that goes for its LEGO stock, as well. If you’re not sure what to choose or this is your child’s first LEGO, West Side Kids personnel will take the time to listen to learn about your kid’s likes and interests before recommending a set for them. For the expert builder,  the store also carries sets for the ultimate LEGO aficionado ready to tackle a 10-hr project like the Harry Potter: Hogwarts Clock Tower.

West Side Kids
498 Amsterdam Ave.
Upper West Side
212-496-7282 
Online: westsidekidsnyc.com

—Mimi O’Connor & Vanessa Shuster-Raizberg

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