If trudging through big box retailers and looking for the elusive toy for your kid makes you want to take a long winter’s nap, read on. We found 13 independent toy stores that will get you excited about tackling that long list. All of these store’s owners are passionate about toys: the selections are impeccable, and the displays and presentations are artistically imaginative. After visiting these shops, you may just start to feel that this truly is the most wonderful time of the year.

2. West Side Kids: The super organized West Side Kids boasts a huge array of toys, each with its proper spot. The Upper West Side shop has different alcoves - like its bedtime books and stuffed animals section - that feel homey and quaint. The store’s low-shelves guarantee that you won’t lose sight of your little ones while shopping. Extra bonus: free gift-wrapping.

West Side Kids
498 Amsterdam Ave.
New York, Ny
Phone: 212-496-7282
Hours: Mon.-Sat., 10 a.m.-7 p.m. Sun., 11 a.m.-6 p.m.
What is your favorite NYC toy store?
 
-Alice Perry
 
All photos courtesy of Alice Perry except Norman & Jules.
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