Getting your child to wear a mask is easier when they come in fun designs. ViacomCBS Consumer Products announced it has entered into agreements with multiple global licensees to create face masks featuring iconic characters from many popular Nickelodeon properties including SpongeBob SquarePants, which is available now at the SpongeBob Shop, as well as PAW Patrol, Blue’s Clues & You! and JoJo Siwa. The reusable masks, which are not for medical use, will be available through major retail outlets worldwide later in the summer.
“ViacomCBS is proud to support Save the Children and its COVID-19 Global Response by donating 100% of our proceeds from this new face mask initiative,” says Pam Kaufman, President, ViacomCBS Consumer Products. “During this unprecedented time, we hope Nickelodeon’s beloved characters and iconic brands will provide solace and ultimately make these new circumstances more manageable.”
All ViacomCBS proceeds from the sales of Nickelodeon face masks will benefit Save the Children’s COVID-19 Global Response and will be redistributed to the region where the mask was purchased. Many licensees producing Nickelodeon face masks have also committed to make charitable contributions to Save the Children.
“We are grateful to ViacomCBS for choosing Save the Children as one of its charity partners for this campaign, which will raise vital funds to support children hardest hit by the COVID-19 pandemic,” said Janti Soeripto, President and CEO of Save the Children. “As the virus continues to take hold around the world, we are seeing its devastating impact on children’s lives everywhere, especially among children already at risk. From Appalachia to the refugee settlement camps in Lebanon, South Sudan and Bangladesh, the pandemic has uprooted children’s routines, disrupted their schooling and is affecting their mental health and well-being.”
*Editor’s Note: According to the CDC, children under age 2, or anyone who has trouble breathing, is unconscious, incapacitated or otherwise unable to remove the mask without assistance should not use a cloth face covering.
—Jennifer Swartvagher
Featured photo: Nickelodeon
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