One Cool Thing: Gerber’s New Subscription Service

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Give baby nutritious meals to meet her growth and development without any chopping, steaming or pureeing on your part. Gerber makes it easy. Their brand-new subscription service ships stage-based foods, carefully selected based on your baby’s developmental age, straight to your door. Simply set it and forget it—you’ll love the convenience and baby will devour the delicious food. Read on to find out more.

How it works:
Fill out Gerber’s uber quick form (we’re talking 5 easy fields to fill out) where you specify baby’s age, name and your contact info. Gerber will then provide you with your subscription box, outlining all the goodies that will arrive on your doorstep.

The goods:
Gerber’s organic box is carefully curated to fit baby’s developmental stage and it also includes educational and nutritional content, such as guided menus, hunger and fullness cues, recipes, and ingredient source content to help parents feel like feeding pros.

Our box included for our 9-month-old baby included an assortment of veggie/fruit grab-and-go pouches, glass jar containers, oatmeal, yogurt melts and puffs. Gerber nailed the picks as our baby is just beginning to eat a larger variety of food and flavors, and enjoys feeding himself and working on his hand-eye coordination.

The price:
The organic boxes start at $69.99 per box/month or just under $2 per serving.


—Erin Lem

photos: Gerber




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