Yabba Dabba Doo! PEBBLES cereal wants to inspire kids’ imaginations and teach them something new over the next 30 days. Starting Wed., Apr. 15, PEBBLES cereal will post a daily video on Facebook, Instagram and the PEBBLES cereal website.
The videos will feature artists and creators whose work has been impacted by the COVID-19 pandemic, including artists, dancers, chefs, crafters, magicians and more. In addition to sparking kids’ creativity, the series aims to give parents a short break and support the creative community by hiring them to share their talents. In exchange for their talents, PEBBLES cereal is paying each creator $1,500, which is roughly the monthly U.S. median housing cost.
“PEBBLES cereal has a long history of inspiring kids and kids at heart to create and do,” said Amy Brothers, Brand Manager for PEBBLES. “We felt that at this time, it was important for us to show up to inspire kids and support the creative community.”
Each video will feature a unique activity that kids can do with minimal supervision, and will require only items readily available in most homes. The videos will start with the creator introducing themselves and telling the kids about their talent before they teach kids how to do something new. Parents are invited to join in on the fun too!
The videos will be released daily at 6 a.m. ET, so kids and parents can view the lessons together over breakfast.
“The creative community needs our support now more than ever,” said Brothers. “We are excited to partner with a creative group of people to share their talents through the ‘Daily YABBA DABBA DOO’ video series.”
You can find new videos daily on the PEBBLES cereal Facebook and Instagram channels, and at the PEBBLES Cereal website. If you would like to submit your own video idea for consideration in the series, send an email outlining your talent to submissions@publicworks.agency.
—Jennifer Swartvagher
Featured photo: Post Consumer Brands
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