Sometimes it can be hard to find healthy food options for picky kids. Cerebelly is the first science-backed, brain-focused children’s food brand created by a mom of three and practicing neurosurgeon to deliver age-optimized nutrients for early brain development. Now they are collaborating with Peppa Pig for the launch of Smart Bars. 

Cerebelly x Peppa Pig Smart Bars

The Cerebelly x Peppa Pig Smart Bars are perfect for children 1 and older. They are portable and accessible for more refined palates and further Cerebelly’s mission of making the highest quality, science-backed food accessible for all children and families. 

“We initially launched Cerebelly with a focus on pouches so we could confidently cover the critical window of brain development that happens in the first three years of life. While we’re always innovating our pouches, I realized that as kids grow up, they will need a new format to continue benefiting from Cerebelly –something portable and accessible to their more refined palates. These Smart Bars were the perfect next step,” said Dr. Teresa Purzner, Co-Founder and Chief Science Officer of Cerebelly. “Kids are used to eating bars, but ones that are low sugar, vegetable heavy and packed with hard-to-get brain-supporting nutrients are hard to come by. Ours are allergen free, school safe and so tasty for even the pickiest eaters.”

Cerebelly x Peppa Pig Smart Bars

The Smart Bars are available in two delicious flavors that kids will love, Blueberry Banana Sweet Potato and Carrot Raisin. Each contains zero grams of added sugar, 3g of protein and 10-12 brain-supporting nutrients, compared to leading competitors on the market which offer only 0-3 nutrients. The special edition bars will debut in all Whole Foods markets nationwide, priced at $4.99 for a variety box of five, as well as on to coincide with the brand’s site relaunch. 

“Supporting our Peppa Pig fans growing up as they embark on everyday new adventures, helping to create everlasting childhood memories is at our core,” said Jamie Epstein, eOne Director of Marketing – North America, Family Brands. “We’re thrilled to join Cerebelly on their newest journey teaching nutrition through education for preschoolers and their parents with the launch of Cerebelly x Peppa Pig Smart Bars. We can’t think of a better partner, whose mission aligns with ours of giving children the best possible start in life.”

The special edition Peppa Pig Smart Bars will launch alongside two additional smart bar flavors, Strawberry Beet and Green Apple. All smart bar varieties contain organic whole grain oats, organic nutrient blends derived from spinach, broccoli, squash seed, cranberry, maitake mushroom, chlorella, sunflower seed and more, along with natural flavors, kale, organic beets, lemon juice and sea salt.

The Cerebelly x Peppa Pig Smart Bars will be priced at $4.99 for a variety box of five at Whole Foods. Additional smart bar flavors and subscriptions will be available on, ranging from $3.74 to $4.99 depending on quantities purchased.

—Jennifer Swartvagher

Featured photo: Cerebelly


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