These Toys Are the Most Popular in Google Searches for Your Holiday Shopping Inspo

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Your kids are likely already making their lists and checking them twice for the upcoming holiday season. But if you need a little gifting inspo for your family, or for the nieces and nephews in your life, this data is sure to help! New research from Google Search insights revealed the most popular new and pre-owned toy brands, including one of our favorites at the top.

The most searched for toy and game brand? LEGO! The brickmakers popped up 76,360,000 times over the last year in Google results. That’s almost twice as much as the next most popular toy on the list, Barbie. The full top ten:

  1. LEGO (76,360,000 searches)
  2. Barbie (45,890,000)
  3. Nintendo (38,930,000)
  4. Funko Pop! (25,120,000)
  5. Squishmallows (24,660,000)
  6. Beyblade (21,870,000)
  7. Playmobil (18,740,000)
  8. Nerf (18,000,000)
  9. My Little Pony (17,770,000)
  10. UNO (17,720,000)

British classified service also analyzed the top preowned toys of 2021, in case you’re looking to save a bit of cash. Not surprisingly, video game consoles ranked high on the list, with a few other traditionally pricey items.

  1. Playstation 4
  2. Nintendo Switch
  3. Bikes
  4. X Box One S
  5. PS4 controller
  6. Scooters
  7. Nintendo Switch cames
  8. X Box One controller
  9. Playstation 5
  10. Go Karts

No doubt most kids would love to receive one of these hot ticket items. But if you’re looking for a present that’s a bit more unique, check out one of our holiday gift guides! With ideas for babies all the way up to tweens, checking off lists has never been easier.

—Sarah Shebek

Featured image courtesy of cottonbro/Pexels



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