Last year, Kellogg’s Rice Krispies Treats launched Love Notes for children who are blind or have low vision. The Braille stickers and re-recordable audio boxes gave parents a new way to share the love with their kiddos—in an easily accessible way.
This year Kellogg will expand the Love Notes experience to include children with autism spectrum disorder. In a collab with Autism Speaks, Kellogg’s new sensory Love Notes include heart-shaped stickers that match the space on the Rice Krispies Treats’ writable wrappers.
The new stickers come in different textures and include silk, fleece, faux fur, satin and velour. Kris Bahner, senior vice president of Global Corporate Affairs at Kellogg, said in a press release, “This is a beautiful way to extend our Rice Krispies Treats Love Notes and showcase the many ways to express love and support as kids return to school.” Bahner added, “This cause is very dear to me as a mom of a child with autism. I know firsthand that love and emotions aren’t always easy for children on the spectrum to express and receive—but they need to feel it and share it as much as any other child.”
So how do you get your own sensory Love Notes? Visit Kellogg’s Rice Krispies Treats Love Notes website here starting Aug. 13 to order your free stickers!
—Erica Loop
Photos: Courtesy of Kellogg
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