It takes all kinds of parents to make a family, and foster parents play an essential role for kids who most need love and protection. That’s why this year for Mother’s Day and Father’s Day, RITZ has launched a new campaign called “Foster Welcome” to celebrate foster moms and dads and all the work they do to create welcoming families.

As part of the campaign, RITZ has released a new video highlighting the emotional experience of bringing a new foster child into your home, created in collaboration with The Martin Agency and the National Foster Parent Association. Grab some tissues because we’ve got it ready for you to watch now.

“Mother’s Day and Father’s Day are the perfect occasions to celebrate all the foster parents who might not get the recognition they deserve during this time of year,” says Santiago Gomez Bernal, Associate Marketing Director at RITZ. “Through our collaborative with the National Foster Parent Association, we’ve learned there is much more to be done to help and support the incredible work these parents do every day. We hope to elevate their inspiring stories and raise awareness around how meaningful it is to be a foster mom or dad, from large families to single parents to same sex parents, they are truly the ultimate welcomers, and we are honored to share their stories.”

You can visit to learn how to donate to the National Foster Parent Association, find volunteer opportunities and discover if becoming a foster parent might be in your future. For a bit of fun on Instagram, search #FosterWelcome into the sticker search bar and find stickers that RITZ has created for foster parents sharing family photos. It’s the perfect way to help celebrate families of all kinds.

––Sarah Shebek



New Muppet Karli Puts Foster Care in the Spotlight on “Sesame Street”

Taylor Swift’s Performance for 2,000 Foster Kids Shows Her Immense Generosity

20 Simple Things You Can Do Today to Strengthen Your Family

Your daily dose of joy and connection
Get the Tinybeans app