11 Independent Toy Stores to Support This Holiday Season

Read next

Who doesn’t love a local toy store? Customer service at these independent toy shops will blow you away and make you question why you ever ordered from a big box store before. Many have pivoted from their usual models to offer curbside pick up and online shopping while everyone is stuck at home. Shop these local independent toy stores in the Bay Area and share some holiday cheer this year!

San Francisco

photo: Jennifer Snyder


As the owners state on their website, “We are designers, makers, shopkeepers, neighbors, citizens of the world and most importantly parents.” Umm..you had us at "hello."  However, there's more. In true SF fashion, toys are organic, sustainable and fair-trade when they can be. Mapamundi Kids is a boutique bursting with coolness and creativity. The colorful, light-filled shop is stocked with books, toys, clothes and accessories for lucky kids and their design-minded parents.

1306 Castro Street, San Francisco
Online: mapamundikids.com

photo: Jennifer Snyder


If Mapamundi had a soul sister, Tantrum would be it. Tantrum offers a unique carnival-themed shopping experience. They offer a wide variety of books, clothes and toys with a vintage slant. You will want to spend hours browsing their brilliantly-curated selection of local artists as well as boutique European brands. You might find yourself walking out with a toy for yourself and your little one. Pro tip: They also have a location in Cole Valley (currently closed). SF delivery is available. 

248 Clement Street, San Francisco
Online: shoptantrum.com

Jeffrey's Toys

What began as a Five & Dime store in 1938, has blossomed into the oldest toy store in San Francisco. Jeffrey’s Toys has been a family-run business for over 60 years and is named for the owners’ youngest son, Jeff. Right off of Maiden Lane, their store is centrally located for those times when you’ve shopped too long, and your trusty companion needs a break (and so do you, frankly). Jeffrey’s is a great store for browsing or finding that LEGO set you’ve been looking for all over town. Pro Tip: For any Stan Lee fans out there, bring your comic-book obsessed child to relish the "comic corner".

45 Kearny Street, San Francisco
Online: jeffreys.toys

East Bay

Mr. Mopps

Opened in 1962, this longtime institution is known and beloved all over the Bay Area. The owners boast that they are a unique toy store that does not carry TV or movie licensed products, but instead try to remain more old school. (Can I get an amen?) A Red Tri Totally Awesome Award Winner, Mr. Mopps is a truly magical place, filled to the brim with toys, stickers, books, every stuffed animal of the under the sun and even party supplies. Pro Tip: Your budding author can get their groove on just four doors down at Mr. Mopps' annex bookstore. They are not currently offering in-person shopping but you can place an order for pickup. 

1405 Martin Luther King Dr, Berkeley
Online: mrmopps.net

photo: Jennifer Snyder

Montclair Toyhouse

Nestled in the cute little neighborhood of Montclair is the oldest family-owned toy store in the East Bay. Since 1969, they’ve been showcasing their exotic plush toys plus free gift wrapping to win over the young and younger at heart patrons. Monclair Toyhouse prides itself on its extensive selection of classic and current toys, and the staff is always warm and welcoming. Bonus: they offer free gift wrapping and free assembly! 

6115 La Salle Ave, Oakland
Online: montclairtoyhouse.com

Toy Safari

Located in Alameda, Toy Safari is a paradise for the whole family. Besides offering the very latest and greatest, Toy Safari also buys and sells toys and collectibles. The back of the store is a stroll down memory lane with displays of Transformers, LEGO bricks, and other 90s favorites. You might be tempted to finally complete your collection of action figures. Family-run for over 25 years, this is a must-stop-by-and-shop kind of place.

1410 Park Street, Alameda
Online: toysafaritoys.com

Peninsula and South Bay

Wooden Horse

Owner Sloan used to run through the aisles of the original Wooden Horse in Old Town Los Gatos, wishing she could buy the whole store. Her wish came true when she and her husband decided to do just that and now they run their shop with love and care for every kid that crosses their threshold. They even host free workshops for parents, teachers and students to learn about the value of play. Check out their extensive collection online for the holiday season.

796 Blossom Hill Rd, Los Gatos
Online: woodenhorsetoys.com

Cheeky Monkeys

This toy store has been bringing joy to the little ones, winning awards and supporting the community of Menlo Park since 1999. From bath toys to school supplies, travel toys, collectibles and little critters, there isn’t much more a kiddo could wish for here. If Menlo Park feels too far, check out their website, which also has an impressive selection.

640 Santa Cruz Ave, Menlo Park

Adventure Toys

Adventure Toys has been delighting Bay Area families since 1986. They offer educationally-focused toys and teacher supplies in their Los Altos storefront. Whether you need a science kit or a baby gift, this is your spot. 

173 Main St., Los Altos
Online: adventuretoyslosaltos.com

Marin and North Bay

photo: Jennifer Snyder

Five Little Monkeys

Bring all of your monkeys to this sweet little toy store in the Corte Madera outdoor shopping mall. They have everything from LEGOs to Bruder to Fat Brain to the ever-popular Melissa and Doug. There are several locations of this store, so if the North Bay is inconvenient for you, check out their East and South Bay locations. Pro tip: Still need to let the wiggles out?  Let your kids explore the play areas in the shopping courtyard.

131 Corte Madera Town Center, Corte Madera
Online: 5littlemonkeys.com

photo: Jennifer Snyder

A Child's Delight

Since 1994, this toy store has been bringing smiles to children’s faces with their wonderful collection of toys, games, books, puzzles, or anything else their hearts’ desire. After 17 years in business, they’re known for their personable customer service and for having lots of toys out for the kiddies to sample. If you run out of time, or your kids lose interest too soon, fret not, they have an extensive website for your perusal. Free gift wrapping is available on all orders. 

105 Corte Madera Town Center, Corte Madera
Online: achildsdelight.com

—Jennifer White & Anita Chu

Featured photo: iStock


15 Holiday Theater & Musical Performances You Can Enjoy on Your Couch

Show Your Holiday Spirit with These Festive Face Masks

The USPS Online Shop Has New Ornaments & Toys (But You Better ‘Nab Them Quick)

The Top Holiday Gifts of 2020 for Every Age & Stage