“The Twelve Rebuilds of Christmas” Brings LEGO to Life at This London Hotel

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Forget about a faux fir and few twinkle lights. London’s The Savoy Hotel will feature a re-imagining of the 12 days of Christmas with a massive LEGO displayThe Twelve Rebuilds of Christmas.

The fabulously festive holiday decor follows the LEGO Rebuild the World global campaign to highlight the importance of creativity as a life-long skill. The awesomely imaginative design features everything from a dragon Christmas tree to a singing choir, all made from LEGO bricks.


Nicola Morgan-Hulme, Senior Brand Relations Manager, UK/Ireland at the LEGO Group, said in a press release, “We are excited to be partnering with The Savoy for this festive celebration. As part of our Rebuild the World campaign, this partnership is designed to inspire people of all ages to unleash their creativity and explore the limitlessness of their imagination through play.”

Hulme added, “We hope that the Twelve Rebuilds of Christmas will truly inspire people to rebuild the importance of creativity this festive season.”

Not only can hotel guests glimpse the plastic brick perfection, but they can also join in and build their own LEGO decorations and do some good. LEGO will donate a free set to a child in need for every decoration built!

Visitors can also participate in special building workshops offered by the LEGO Group in The Savoy’s Beaufort Bar on Dec. 1 and Dec. 15.

—Erica Loop

Photos: Courtesy of The Savoy



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