Sesame Street Wants to Teach Your Kids About Self-Care

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Sesame Workshop and SC Johnson recently collaborated to create a new line of videos promoting healthy practices at home—in an eco-friendly way!

As part of Sesame Workshop’s Caring for Each Other initiative, the videos star Elmo and his father Louie. The pair models healthy routines your kiddo may need to follow for sick days, bedtime and bath-time.

photo courtesy of PR Newsfoto/SC Johnson

Not only will the videos help children learn about basic hygiene practices, the educational Elmo-packed clips will also focus on and promote sustainable practices. Fisk Johnson, Chairman and CEO of SC Johnson, said in a press release, “It’s important that we all work together to help children respond to challenges like the COVID-19 pandemic.”

Johnson continued, “Our goal is to combine our expertise in science and innovation with Sesame Workshop’s decades of experience in educating and connecting with children so we can equip them with the skills needed to lead healthier and more environmentally conscious lives.”

Steve Youngwood, CEO of Sesame Workshop, the nonprofit educational organization behind Sesame Street, said of the collab with SC Johnson, “Sesame Workshop is proud to work with SC Johnson to help families stay healthy, connected, and full of curiosity—with a little help from the Sesame Street Muppets.” Youngwood added, “Together, we can give children the skills they need to thrive and navigate whatever comes next in 2021 and beyond.”

For more information on the new videos or the Caring for Each Other initiative, visit Sesame Workshop’s website here.

—Erica Loop



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