Smucker’s Unicorn Magic Shell Is Everything Your Ice Cream Needs

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Magic is coming to your ice cream bowl! Smucker’s recently announced the grand debut of a new magic shell flavor—Unicorn.

The popularity of unicorn-everything endures. After scooping up ice cream, cookies, and candy in fanciful sparkling rainbow hues, now you can top your kiddo’s (or your) sundae in a glistening blend of pink, blue, and purple.

photo: Courtesy of PRNewsfoto/The J.M. Smucker Co

Smucker’s Unicorn Magic Shell features a super-sweet white cupcake flavor that, like other Magic Shell varieties, freezes on top of your ice cream in mere seconds. Ali Brown, Director, Smucker’s Brand Strategy, said in a press release, “We’re excited to sprinkle some fun for the whole family and their ice cream sundaes with our enchanting, unicorn shell ice cream topping that is sure to delight those of all ages.”

Brown went on to add, “New Smucker′s Unicorn Magic Shell topping brings a little magic to birthdays, Friday nights or any excuse to have ice cream.” You can create your own dessert-style magic right now. Pick up Smucker’s Unicorn Magic Shell from retailers nationwide or on Amazon.

—Erica Loop



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