It was just last month that Starbucks announced it would be ditching disposable cups entirely in the next few years. With a goal to have every customer use a reusable cup, the company has a lot of work to do and motivation is at the top of the list. As busy parents who are unlikely to remember to bring one, we admit we need a little extra push, too.
With Earth Day quickly approaching, the coffee connoisseur has created their first incentive for customers to pause the paper cups: bonus Stars. Starting this Fri. Apr. 22, customers who bring a clean, reusable cup will receive an extra 25 Stars in their rewards account. In case you are a star counter like us, that’s quite the upgrade from the typical one to two Stars per dollar spent plus the 10-cent discount for bringing in your own cup.
The program will be ongoing, and reward members will continue to receive their 10-cent discount as well. According to the Starbucks website, customers can only accrue their bonus stars up to three times per day (step away from the caffeine, parents).
Those extra Stars will quickly add up, in case you need a little extra motivation to grab that reusable cup before heading to your local store. Twenty-five Stars gets your a free customization, get a free coffee at 50 and for 150 you can get a free Frappuccino.
For now, the new incentive is only available when you order in-store. That means, drive-thru and mobile orders won’t snag your those bonus stars just yet, but hopefully Starbucks will get all of that figured out in the near future. You can head over to the company’s website to see more earth-friendly initiatives by clicking here.
Don’t have a reusable cup yet? Luckily, Starbucks is throwing a big sale for Earth Day! Stop by on Fri. Apr. 22 to get 30% off all drinkware.
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