New & Cool: The Halloween Version of “Elf on the Shelf”

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What if the Elf on the Shelf preferred ghosts and goblins to reindeers and Santa? Get ready for a new Halloween tradition — Switchcrafted. Your very own “Switch Witch” acts kind of like that sneaky Elf; she comes with a storybook, legend and fun way of getting your kids to give up their stash of treats. Here’s the scoop on the new doll and gift set that will help you face that massive pile of trick-or-treat candy with a new weapon under your pointy black hat.


What It Is
Enter a world of bubbling cauldrons and spells this Halloween with Switchcrafted: The Story of the Switch Witches of Halloween. It’s a gift-worthy package that will keep your kiddos on the edge of their seats all October long. Page through the book to find out why witches get out so often on Halloween. Then make the story come alive by playing with your very own witch doll. She moves around the house (aka: you find cool places for her to hide) to keep an eye on all of your pre-Halloween activities.

The Legend
In order to whip up a potion or two, witches need candy — lots of candy — especially if they want to complete the ultimate spell, the Candy Spell. Through the story, you’ll get to know “Switch Witches” Ruby, Wanda and Piper, as well as their handy helpers, Sugar and Chewy. Read about their exploits and welcome a Switch Witch of your family’s very own so she can report directly back to the head Switchers. When the time is right, kids can exchange their candy swag for a new toy so the conjuring — and magic of Halloween — can continue!

Cool Stuff Parents Love
The story continues on the Switchcrafted website and is filled with handy tips on donating candy, healthy snack alternatives, games, activities and more. There’s a whole world of “switching” out there waiting to be discovered, including a new app coming soon. The set comes with a keepsake box, trick-or-treat bag and, of course, one Switch Witch ready for adoption. This book is a good fit for goblins of all sizes.

Switchcrafted: The Story of the Switch Witches of Halloween is available on, $30.

Will you enter the world of Switchcrafting this Halloween? Share with us in the comments!

— Gabby Cullen

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