Now more than ever customers are paying close attention to where they are spending their money and which brands they are supporting. Target is helping to support Black-owned and Black-founded beauty brands. Now it is even easier for shoppers to identify these businesses at Target thanks to a special badge the retailer recently debuted. 

Target Black-owned
Courtesy of

The new badge is a brown circle featuring five skin tone colored hearts within it. It can be located in the “At a glance” section next to the other product badges on Target’s website. In the beauty section you will find this badge on Black-owned brands such as Shea Moisture, The Lip Bar and Alikay Naturals. Now shoppers will be able to easily find and support more Black-owned beauty brands.

—Jennifer Swartvagher

Featured photo: Kelly Martin via Wikimedia Commons


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