Making healthy choices on a budget and when you’re strapped for time isn’t always easy, but Target wants to help families do exactly that with a new grocery brand, Good & Gather.

The new line will feature 650 products from meal-prep packs to dairy and produce, all without artificial flavors, synthetic colors, artificial sweeteners and high fructose corn syrup. The idea behind it all is to make it easier for families to eat healthy.

Offerings will include items like an avocado toast salad kit, beet hummus and heat-and-serve roasted poblano mac and cheese.

“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” says Stephanie Lundquist, executive vice president, Food & Beverage, Target. “We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food.”

As Good & Gather rolls out on store shelves and becomes the “flagship” brand, Target will be phasing out other brands including Archer Farms and Simply Balanced, as well as stream-lining the Market Pantry line. Good & Gather will launch in phases with items hitting stores beginning Sep. 15 and continuing to launch through late next year.

—Shahrzad Warkentin

All photos: Courtesy of Target



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