Kraft Heinz Wants You to Play with Your Food

Kraft Heinz wants to bring delicious fun to family game night. In light of these unprecedented times as families spend more time at home Big G Creative has just released the new Kraft Heinz Variety Game Pack. This three-in-one boredom-busting set of games is inspired by iconic Kraft Heinz food brands HEINZ Ketchup, JELL-O Gelatin and KRAFT Macaroni and Cheese. 

KRAFT Macaroni & Cheese Game: Satisfy your cravings with the KRAFT Macaroni & Cheese Game! Roll the dice to play matching noodle cards and push Cheesasaurus Rex piece up the Noodle Meter … but make sure you don’t run out of noodles!

JELL-O Jiggler Slap Game: This card game is a quick-thinking, hand-slapping treat. Be the first to slap the correct card on the JELL-O gelatin flavor that’s called out to win. You might even have to wiggle and jiggle for your favorite flavor!

HEINZ Ketchup Dice Game: It’s HEINZ ketchup or bust in this press your luck game of risk versus reward! Roll the dice and collect as much ketchup as possible to score 57 points. America’s Favorite Ketchup game is definitely worth the wait.

“For most families, more time at home means getting extra creative with day-to-day routines and seeking out fun experiences in between,” said Steven Anne, creative director at Big G Creative. “Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night.”

The fun with food starts from the moment families open the pack, as each game is packaged like the original food favorite. For example, the HEINZ™ Ketchup Dice Game comes in a bottle just like the classic condiment, which also acts as a dice-rolling cup.

“We are always looking for ways to surprise & delight consumers who love our brands, so we’re excited about this opportunity, especially with the extra time everyone is spending at home right now,” said Chris Urban, Vice President of Marketing at Kraft Heinz.

All three games are designed with inclusive play in mind — whether kids play while their parents cook dinner or the whole family joins in together. The games are easy to learn, fun to play, and only take about 20 minutes — or about the time it takes to whip up a box of KRAFT Macaroni & Cheese. Plus, the games accommodate families of all sizes, allowing two or more players ages 8 years and older to go head to head.

Big G Creative’s Kraft Heinz Variety Game Pack is now available exclusively at Target stores and at Target.com for a suggested retail price of $19.99. To learn more about the game pack and how each game is played, please visit BigGCreative.com.

—Jennifer Swartvagher

All photos courtesy of Big G Creative

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