Home Shopping Target Wants to Make Buying Bras Easier with 3 New Size-Inclusive Lines by Erica LoopFebruary 27, 2019 Search more like this easy to usesleepapparelin storetoolremedyfeel comfortablevice presidentintimateloungeinviteteenwearcampaign Advertisement Trending Now Food & Drink General Mills Is Bringing Back 4 Classic Sugar Cereals That Your Mom Never Let You Eat Viral & Trending Cat Sneaks into Family Car & Joins Their Road Trip, Becomes Instant Celebrity Viral & Trending Weatherman Discovers His Map Is a Touchscreen and His Reaction Is So Pure Celeb & Entertainment Serena Williams Announces Retirement: ‘If I Were a Guy, I Wouldn’t Be Writing This’ Celeb & Entertainment ‘Bluey’ Season 3 is Coming to Disney+ This Week! Advertisement What do real women want? Size-inclusive apparel at Target! And that’s why the big red bullseye retailer is unveiling three new brands for women.Before creating the new brands—Auden, Stars Above and Colsie—Target’s in-house design experts got personal with their customers by talking to women of all ages, shapes and sizes. Not only did Target’s pros use this info to build the new brands, but they also used the knowledge to revamp in-store and online experiences. In-store changes include new displays that are inclusive of all shapes and styles. Online shoppers will get bonus help finding sizes that work for them. According to Target, 80 percent of women wear the wrong size bra. To remedy this situation, Target created its exclusive Find Your Fit tool. The easy-to-use tool helps women of all shapes to accurately identify their true bra size.Target senior vice president, general merchandise manager, apparel and accessories for home, Jill Sando, said, of the new brands and store changes, “Within intimates and sleepwear, we know our guests want to look and feel their very best, and we see potential for Target to offer both current and new guests so much more.” Sando added, “From new brands and experiences, to a campaign that celebrates that women come in all different shapes and sizes, we want to create the ultimate destination for our guests—one that’s inviting and inspiring and allows all women to feel comfortable and confident.”What can you expect from Target’s three new brands? Auden offers customers 200 bras in more than 40 styles, with a bra size range from 32AA to 46G and underwear from XS to 4X. All Auden pieces are under $22. View this post on Instagram A post shared by Target (@target)Stars Above features 125 styles of sleep- and loungewear, with a size range of XS to 4X. The teen and young adult Colsie line includes almost 30 different lounge and sleepwear styles—along with 20 intimates styles—in XS through 3X.All three brands will debut in Target stores and on Target.com in March!—Erica LoopPhotos: Courtesy of Target RELATED STORIES:Target’s Art Class Clothing Line Is Getting Tons More Kids’ SizesTarget’s New Swimsuit Ads Will Keep It Real—Stretch Marks and AllTarget’s New Product Line Is One Smart Way to Save Big on Everyday Needs Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Pinterest (Opens in new window)Click to email a link to a friend (Opens in new window)Click to share on Copy (Opens in new window) Search more like this easy to usesleepapparelin storetoolremedyfeel comfortablevice presidentintimateloungeinviteteenwearcampaign Welcome to our Tinybeans family! Be sure to check your email for new activities, recipes and parenting hacks – and to see if you’ve won! 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Celeb & Entertainment Serena Williams Announces Retirement: ‘If I Were a Guy, I Wouldn’t Be Writing This’