Get Active with Target’s New Size-Inclusive All In Motion Line

If your New Year’s resolutions revolve around your fitness goals, Target has something for you—and everyone else in your family!

The bullseye retailer recently announced the launch of the new All in Motion activewear and sporting goods brand. With apparel for women, men and kiddos too, you can outfit the entire fam in fitness-friendly awesomeness.

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All in Motion apparel comes in a wide variety of sizes and includes details such thumbhole sleeves and secure zip pockets. Women’s sizes include XS-4X, men’s apparel comes in S-3X and kidswear includes sizes XS-XXL.

Jill Sando, Target senior vice president and general merchandise manager, Apparel and Accessories and Home, said in a press release, “After listening to and sweating alongside more than 15,000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform—at an affordable price. That’s why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey.”

Sando continued, “With a size-inclusive assortment that incorporates quality, durable fabrics and sustainably sourced materials, we are ringing in the New Year with a new collection that celebrates the joy of movement.”

The new line is available on starting Jan. 17 and debuts in Target stores on Jan. 24. Prices range from $3.99 to $69.99, with most of the All in Motion collection under $40!

—Erica Loop

Photos: Courtesy of Target




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